HOW BRANDS CAN INCREASE ORGANIC REACH: TARGET BY INTEREST

Facebook has release some strings of tools to help Publishers and Marketers increase the organic reach. In a blog post released yesterday, Facebook’s Holly Ormseth wrote, these new tools  will help brands connect with people on Facebook. (and we agree!). These tools are Publisher tools (Interest Targeting, Post End Date & Smart Publishing) and Improvements to Insights.
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5 surest ways to get more likes on Facebook

First of all, before you start doing any of these tips I’ve listed below, you should build your offline audience before, and customers should have developed trust in your product or service. Social media can be used as an extension of offline engagement a business builds with its customers. Although online fans can be turned into loyal customers in some case.

So as a business, you want to increase the likes on Facebook?You can do so with these simple tricks without boosting your posts or promoting your page on Facebook. Continue reading

Images include Logos of Google+, Facebook, Twitter and Foursquare

So you wanna be a Student President.. Read on

Images include Logos of Google+, Facebook, Twitter and Foursquare

So you wanna be a student president, but have you taken into consideration your online presence? As an aspiring candidate your sole aim is to get your campaign messages  across. Traditional campaing styles is not enough. Do you know how Obama won, not only because of his Policies but the media in which he channeled them. As it was clearly seen, Continue reading

What are the 10 sure ways to be awesome Online?

barney-awesomesad

You’ll find tips and tricks everywhere online and some of them are actually very good. The problem many people have is TMI (too much information).

They get overloaded by so much information from so many different places, it becomes hard to process what’s priority. So here’s a list of 20 things you need to remember online, the most important things, all in one place so you’re sure you don’t forget anything!

1. Keep it real

You know that guy who wears sunglasses indoors? That “cool” guy everyone secretly despises? Don’t be that guy. Don’t try to be “cool,” don’t try to be something you’re not or try to talk to a crowd you know nothing about. You’ll stand out like a sore thumb.

2. Be your audience

I wanted to say “know your audience” but it’s really more than that. You have to know them at a level where you can create a perfect picture of who your audience is. You have to be them to know how to approach them, market to them, and not piss them off.

3. Know your industry

Stay updated with the latest news, follow competitors and see what they’re doing and follow anyone your audience seems to be attracted to or talking about. You have to know what’s going on in an industry you’re planning on dominating.

4. Forget ego

Whether you like it or not, not everyone is going to like you. I’m not talking about trolls or senseless bashing, but people who simply don’t like what you’re offering or don’t agree with what you have to say.

Accept their criticism, talk to them politely, and understand that they help you become better! Don’t let your ego blind you from being awesome.

5. Stop repeating yourself

It’s a great feeling when something you post gets shared hundreds, even thousands of times. Try to understand why it worked and how you can repeat the result.

Pay attention – repeat the result, not the content! Don’t tweet the same thing over and over again – it will get on people’s nerves and will ultimately make you look unprofessional and annoying.

6. Be original

Information is everywhere, everyone is sharing their ideas and stories online… it’s really hard to be original. That being said, you don’t have a choice.

You have to be original or you’ll get a “meh” reaction from people who come across your content or product. Give them something they’ve never seen before.

7. Make it memorable

Whether it’s content, a product, service or even a method of doing something – make it memorable. Either give it a name or create it in a way people will never forget.

Think of it this way, if they want to talk about your product with a friend – how will they describe you? “That guy who talks about that method for doing things online” is bad. “The YOURNAME method” or even “the guy with that cool blue and green spider logo” is better.

8. Be useful

Solve a problem. Find a problem you can solve and provide a solution. A real solution that works with proven results is obviously ideal.

Even if you’re writing a recipe – don’t just write how to make apple pie but talk about the difficulties people usually encounter when attempting to bake and how to solve them.

9. Love what you do

If you’re not in love with what you’re selling, you’ve got a problem. If you can’t convince yourself, how are you going to convince the masses?

Even more so if you’re running the show – if it’s your business make sure you are head over heels for it because that kind of passion is contagious and people will notice. Think Steve Jobs.

10. Stay updated

The online world is an ever-changing medium of craziness and you have to stay up to date with everything. Sign up to newsletters and magazines, follow top technology companies in the marketing and advertising industry and stay updated with whatever can help you market your product.

read full tips here: thenextweb.com

Facebook Starts Showing Fewer Text Status Updates From Pages, More From Friends

With this update, Page Admins are adviced to use more media and links in their Facebook updates. Also, Facebook recommends that admins use the Link sharing tool rather than embedding link in the text of the update, as it provides a more rich media experience for the consumer.

TechCrunch

Facebook has just announced a slight tweak to the Newsfeed algorithm. The newest version of the Newsfeed will show fewer text-based status updates from Pages, but will serve more text-based status updates from users.

The good news for Pages administrators is that Facebook will probably be distributing more status updates from Pages that are media- or link-based, as opposed to text-based.

According to a blog post, Facebook learned through testing that, the more simple, text-only status updates people see, the more they share. In fact, the initial test resulted in an average of 9 million more status updates written every day.

However, a text-only status update from Pages didn’t yield the same result as text status updates from regular users. Knowing this, Facebook has decided to pull back on text updates from Pages.

So what should Page administrators do to make up for the traffic?

Aside from the obvious…

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