fb post

HOW BRANDS CAN INCREASE ORGANIC REACH: TARGET BY INTEREST

Facebook has release some strings of tools to help Publishers and Marketers increase the organic reach. In a blog post released yesterday, Facebook’s Holly Ormseth wrote, these new tools  will help brands connect with people on Facebook. (and we agree!). These tools are Publisher tools (Interest Targeting, Post End Date & Smart Publishing) and Improvements to Insights.

Publisher Tools

The Publisher Tools will help publishers to target posts, remove posts that are no longer relevant and identify popular links that they haven’t shared.

Interest Targeting

Reach precisely the right people by targeting post based on interest of Fans. For instance, a publisher can use the interest targeting tool to post a story about a genre of music  say, Jazz that will only be of interest to certain subset of his fan base. This targeted post will be shown to fans who have listed Jazz as interest on their profile. Be advice, it is currently available to Desktop users and also available to all Pages that have enabled the Targeting and Privacy setting.

buzzfeed-interest-targeting-orig-sm

Post End Date

Post End Date allows Page admins to specify  a day and time to stop showing a particular post in News Feed. This tool prevents Fans from seeing out – of – Date posts in News Feed, but posts will continue to run on your page. A publisher (let’s stick to Music 😉 ) can use this tool to remove post relating to the release of an Album from Fans News Feed. To switch this tool on, enable Targeting and Privacy setting and you should be on Desktop.

espn-post-end-date-sm

Smart Publishing

Smart Publishing is a new, optional tool that identifies and publishes stories that are popular with people on Facebook.

Once you enable the setting, frequently shared links to your website can appear in News Feed for people who like your Page. Those posts will not appear on your Page, but you’ll have access a new dashboard in Insights to see analytics, moderate comments, and choose which you want to post to your Page.

Smart Publishing is currently limited to a number of media houses. But Page admins can opt into Smart publishing from the Publisher Tools section within Page settings

nyt-sp-sm

Improvements to Insights

Accurate and actionable analytics are critical for media organizations to understand and optimize how their content is performing on Facebook. Facebook made a variety of improvements to Domain Insights to show how Pages and social plugins drive traffic to websites.

They’ve added a new Top URLs section, which displays URL-level reporting and shows when other Pages and influencers share a post you’ve made to Facebook. For example, if a celebrity shares one of your URLs, you’ll know why that URL may have reached more people than other URLs. They also made the interface more intuitive and provide a way to segment data for specific time ranges, including hourly.

example-insights

Facebook also recently fixed a bug that caused many third-party analytics tools to undercount the percentage of their organic traffic from Facebook. In the past, referrer data was missing from some of our outbound mobile clicks. This issue has been resolved for iOS, with a fix for Android coming soon. Publishers may see an increase in iOS mobile traffic from Facebook and a decrease in undefined sources or direct traffic.

With this, they hope the introduction of these Tools, will help you reach your required audience.

What other ways do you use to target posts to audience. Comments is free.

Advertisements

Remember, comments are free

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s