Facebook’s new feature Places, brings Yelp – like feature to the users of Facebook. Objective of this feature, to battle Yelp!
Facebook quietly launched a new places directory (link to places here) which lets users search for the best locations across cities around the world.
The results of your search are ranked by user ratings and show comments from friends and others in your Facebook network. The new Places directory taps into Graph Search, the Page Locations API and other elements of the Facebook platform.
While it won’t replace other local search and travel sites yet, there’s a big benefit in tapping into trusted reviews and comments from your friends.