Facebook will now surface Trending topics alongside your news feed. Announced on Thursday, each trend will show a personalized list of popular topics for each user, combining their interests with content getting the most attention across the entire platform.
Facebook will determine which topics are trending with an algorithm intended to recognize “a sharp increase in popularity,” not necessarily a large volume of posts or articles about a particular subject, according to a spokesperson. In other words, subjects that are always popular on Facebook won’t always be trending; this will only happen when that subject experiences a spike in mentions.
Facebook have made it clear that, Trending will not include sponsored or promoted content. Although we all know that, there’s a huge opportunity for this to happen.
Trending Topics is very popular among users of Twitter. Twitter offers users the opportunity to click through topics that have gain popularity in their location.
Facebook will start rolling out Trending on Thursday, and the feature should be available to all desktop users in the United States, United Kingdom, Canada, India and Australia in the “coming weeks,” according to a spokesperson. Trending was already available to a handful of test users, as are most new products rolled out by Facebook.
Facebook will also test Trending on mobile beginning Thursday.